A sharp product strategy specifies the markets you play in, the customers you target, the product(s) you sell to solve their clear needs, and the metrics to continuously measure product-market fit in an ever-changing landscape.

Make your product a self-serve sales funnel. Drive product awareness that you can convert to usage interest. Create a customer journey that progresses usage to active consumption and then to sales-led expansion.

There’s both art and science in product management, which involves following your product instincts while being data-driven, delighting customers with iterative features, and solving a chosen set of use cases very well.

Be it a product-led or a sales-led motion, product marketing creates impact by increasing conversions at every pipeline stage, accelerating the customer journey, and convincing both the end user and the economic buyer of the product value.

The user experience makes or breaks the product. A good product design is rooted in a deep understanding of user personas, optimizing for the tasks they want to accomplish, and striking a balance between ease of use and advanced customization.

Product Operations is about creating a culture of metrics to dive deep into your product, including users and engagement, revenue, costs, SLAs, customer journey, feature adoption, and portfolio analysis.